On each Tab, Sections, KPIs you have a “i”. When you put your mouse over, you will have a details explanations of each elements.
On each graph you have some recommendation to understand how to use the different KPIs and which actions you can take to improve your KPIs
On some graphics, you have the possibility to change the selector and to have :
In most of the Highlight widgets in the top section of each page, by clicking on the ‘+’ you will be able to see the information from the previous period that was used to calculate the progression.
In the Highlight widgets in the upper section, when they display rates (Open, Click, Reactivity) you see 2 different progression. The one in the bottom right corner shows the rate progression (2% –> 3% (in red on the example)). The one in the middle next to the volume indicates the volume progression (100 000 –> 110000) (in blue on the example)
On some widgets, in particular on the tables in the Performance tab, it is possible to download the data in CSV to reprocess them in GoogleSheet for example. Each time you see the symbol highlighted in the example below, you will be able to download the raw data used to build this widget.
In the tabs ‘Performance’ and ‘Campaign Details’ you now have the possibility to select several values in the filters Sport, Sport Practiced, Classification. This allows you to have consolidated performances on several elements, or to output a part you are not interested in.