Who are your customers ?

If you don’t know perfectly how to use the Dashboard, don’t forget to readt the tips & how To section at first.

Tips & How to use
Know the global tips and understand how to use the different functionalities to make better use of reporting

This is the first tab “Community - My Community” in the Dashboard

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Purpose

Analyze your community (CRM Database) and the different characteristics of your members to get to know them better and therefore communicate better with them. Understand how your community progress (The first yearly progression will be available in April 2021)

Make your selection

In this tab you have the possibilty to select the following criteria :

  • Your country (You can also decide to select other countries to compare your KPI with another country)
  • The sport (Level 1) to have a specific view about the users linked to a sport (Based on the Deduced sport AI algorithm provided by the SUI team from HubMessage that check the purchase, web visit, sport declaration, Decathlon coach data… to calculate and define a sport interest selection for each customer)
  • The sport (Level 2) to have a specific view about the users linked to a sport practice (Based on the Deduced sport AI algorithm provided by the SUI team from HubMessage that check the purchase, web visit, sport declaration, Decathlon coach data… to calculate and define a sport interest selection for each customer)
  • The date of the snapshot (Because we take a photo each day of your database so you can decide to view the photo of the situation 6 months before or at another time to compare and check the change, if you have made some actions)
  • The kind of users you want to analyze (Active only / Reachable only / Active & Reachable). It will affect the KPI in the tab.

You can find below the official sport tree for Sports in Decathlon : Sport Groups —— Sports

Section 1 : My Active Community

In this section, we will focus our analysis on the active members of our community, i.e. those who have made at least one purchase in the last 12 months.

Section 2 : My Reachable Community

In this section, we will analyze the means of contacts available to define the right strategy in terms of communication channels and the complementarity of channels within the journey

Section 3 : My Community with sports

In this section, we will analyze the different dimensions of the sports practiced (inferred): the types of purchases detected to understand who to contact primarily. The levels of practices detected (according to their purchase volume) to understand who to address as well.

As a reminder, the same member may have different values in several sports, so for an analysis at country level, this will cumulate all and the same member may be in several categories at the same time, it is normal that the total does not make 100%.