Transactionnal Communications
FOLLOW YOUR COMMUNICATION KPIS
What is the purpose of this functionality ?
Once your application is deployed in production and has been running for some time, it will be useful to be able to track sending Kpis and check that user behavior is in line with what you expect.
As the person responsible for your application, it is your responsibility to ensure that the volumes of mailings are consistent, that your emails and sms are well delivered and that your customers interact with your communications as desired.
Example :
- Password reminders are delivered at over 98%.
- Password reminders are more than 80% open
- Order confirmations are open for more than 30%.
- More than 98% of OTPs sent by SMS are received
This will allow you to adjust your triggering strategy, your content to ensure that the objective of your communications is met.
Keep in mind that this remains a customer solicitation, and if it does not create value, then it is better to leave the place to others.
ICheck reporting
In ICheck front office, after going in the Event list for your application, you will be able to have KPIs for each event.
By default, info will come from the last 7 days But you have the possibility to adjust the period. The available KPIs will be:
- Number of sent (Must reflect your business)
- Number of delivered (Must be as close as possible to the number sent)
- Number of queued (It doesn’t matter if there are few of them. Very worrying if there are many!)
- Number of error (Must be as low as possible)
Additionally for the email with :
- Opening rate (Nb opened / Nb Delivered) (Must reflect your business need)
- Click rate (Nb Clicked / Nb Delivered) (Must reflect your business need)
To be able to track the open and click activity associated to your email it depends on some elements linked to the event definition.
Verify that you HTML content the good AMPSCRIPT tag for open tracking.
Verify that you stick the box 
on your trigger definition in Salesforce
Refer you to the section : “ICheck as a content manager” if needed.
Salesforce reporting
You can access direclty more precise KPI in Salesfoce, you have to select the Business Unit corresponding to your country first.
- 1. Go on Email module > Tracking > Sends
- 2. In “My Tracking” folder choose the right folder regarding your application (“Enabled” for Cube)
- 3. Click on the trigger to display more details
SMS
- 1. Go on Mobile studio module > Mobile connect
- 2. Click on the desired triggers
For a general Report about all the SMS triggers of one country
- 1. Go on Mobile studio module > Mobile connect
- 2. Click on “Create Report”
- 3. Select “SMS Message Summary”
- 4. Filled the different fields like this (but with your date range)
- 5. Click on the email icon to send it to you by email
- 6. Filled the different fields like this
